Evaluation 1

In what way does your media product use,develop or challenge forms and conventions of real media products?

We decided not to challenge any conventions of horror as it may give the trailer the wrong feel or not work very well, sticking to established conventions helped us produce a solid trailer. 

when planning and filming the trailer we made sure to use shots which are conventional of the horror genre. This was one of our main priorities as it would make clear to the viewer what the genre is. Alongside this we made use of other techniques such as juxtapositions of pace and the build up of tension. One of the more subtle techniques we used to achieve this was the slow increase of tempo of the beat in the background until we reach the main climax of the trailer. Another generic feature used was having text interrupt the narrative of the trailer to make it more disjointed. We discovered we needed to do this after realizing that the trailer was to sequential and linear. we added multiple "random" shots and scenes to jumble up the story. 

Trailers being messy and not following narrative is important as it helps give a taste of the film without giving away the plot.

The characters played were intended to be ordinary teens to appeal to the target audience, this is all to common in allot of horror films. The main antagonist is specifically made to seem ordinary, this makes the viewers  feel uneasy because he could be any person in real life. An antagonist that seems so close to reality can be just as effective as a scarier one in some scenarios. This is similar to films such as the shining, Horror experimented with using the family as the antagonist during the 60s and 70s, this era was one of the main influences to our trailer.