The promotional poster for Apollo 18 has many generic features of a horror film,

The contrast of the astronaut against the black space creates a dramatic effect. I feel the fact that Earth is visible in the background elevates the sense of isolation, a common theme in the horror genre. The sense of danger is immediately obvious with the dark tone of the whole picture how ether this is highlighted by the way the character is reaching into the audience with the cracked visor, this makes him look powerless. The top half of the poster includes the tagline “there’s a reason we’ve never gone back to the moon” This gives the viewer an idea of what the film will be about and has a powerful effect. Despite this the poster leaves the viewer’s wondering what exactly has happened on the moon. Another thing worth mentioning is the text Apollo 18 which seems to be deteriorating left to right. This could relate to what happens in the film to the crew of Apollo 18.